JSONLead is the automobile industry standard to embed lead information within emails or API payloads.
JSONLead standardizes the way we exchange automobile lead information between lead providers and lead management tools.
It’s a JSON schema that embodies lead information such as a customer interested in purchasing a car, that can be easily inserted in an email or the payload of an REST API call.
JSONLead is compatible with a growing base of CRM software and lead providers in the automobile industry.
When using JSONLead, the leads becomes crash-proof and easily accessible.
Give higher quality leads by injecting metadata that you wouldn’t add otherwise, all without changing the look of your email.
Feel free to change and play with your email template without breaking your customers leads.
With JSONLeads you forget about creating a different parser for each provider, with ONE is enough!
Avoid any fixing of the parser when the lead provider changes its email template!
By having only one parser with crash-proof leads!
This is the code, it’s quite simple right?
All the information of the lead is here.
Do you want to make your own?
This is our decoder, submit your JSONLead and we will tell you if its valid.
Created with the purpose of simplifying life